The Art of Performance Jeanswear

More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.

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NEW
mens heather grey flannel button down front
mens heather grey flannel button down full body

Performance Flannel Button Down - Heather Grey

4.9
Rated 4.9 out of 5 stars
70 Reviews
$119
4.9
Rated 4.9 out of 5 stars
70 Reviews
mens 100% Pima cotton white t-shirt front
mens 100% Pima cotton white t-shirt full body

PurePima Only Tee - White

4.7
Rated 4.7 out of 5 stars
255 Reviews
$45
4.7
Rated 4.7 out of 5 stars
255 Reviews
NEW
Men's Heather Peat Flannel Quarter Zip Front
Men's Heather Peat Flannel Quarter Zip Full Body

Performance Flannel Quarter Zip - Heather Peat

5.0
Rated 5.0 out of 5 stars
1 Review
$109
5.0
Rated 5.0 out of 5 stars
1 Review
NEW
mens peat plaid performance flannel button down front
mens peat plaid performance flannel button down full body

Performance Flannel Button Down - Heather Peat Plaid

4.9
Rated 4.9 out of 5 stars
70 Reviews
$119
4.9
Rated 4.9 out of 5 stars
70 Reviews
mens 100% Pima cotton black t-shirt front
mens 100% Pima cotton black t-shirt full body

PurePima Only Tee - Black

4.7
Rated 4.7 out of 5 stars
255 Reviews
$45
4.7
Rated 4.7 out of 5 stars
255 Reviews

More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.