OUR STORY

A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.

HOW IT STARTED

After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.

Putting on a pair of DUER’s casts a vote for slow fashion, more adventure and plant-based apparel.

HOW WE ARE DIFFERENT

  • Pants From Plants

    We’re on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.

  • Vertically Integrated

    Owning our factory ensures high quality across products and oversight of safe, ethical operations.

  • woman jumping in a yellow raincoat in front of a waterfall

    Timeless Collection

    We don't chase trends. An emphasis on seasonless styles supports our philosophy to do more with just a few well-made things, and minimizes waste.