Where classic style meets modern life.
At DUER, we’ve never believed that style and comfort should be at odds. A decade ago, we set out to build something we couldn’t find: clothing that looks stylish, feels effortless, and moves with you all day, wherever life leads.
We call it performance jeanswear.
Over the past ten years, we’ve refined this approach to meet the pace and unpredictability of modern life. Think classic jeanswear: timeless silhouettes, lived-in comfort, and that versatile, can’t-go-wrong appeal. Now imagine those same pieces upgraded with built-in performance: stretch that moves with you, fabrics that breathe and regulate temperature, and construction designed for motion, not restriction.
That’s performance jeanswear. And it's changing the way people get dressed.
Why We Created It
Our founder, Gary Lenett, started riding his bike to meetings across the city. But his jeans weren’t built for pedaling, let alone showing up presentably on the other end. Athleisure felt too synthetic. Traditional denim was too stiff. So, he engineered something new.
With decades of denim expertise and a desire to simplify modern life, Gary designed jeans that offered the best of both worlds: stylish enough for meetings, comfortable enough for the bike ride there.
What Defines Performance Jeanswear?
At its core, performance jeanswear blends two essential qualities: enduring style and everyday performance.
1. Classic Styles, Reinvented
From denim to trousers, shirt jackets to tees, every piece starts with the DNA of jeanswear. We’re not chasing trends; we’re refining the staples. That means clean lines, heritage details, and seasonless fits designed to outlast fashion cycles and feel right year after year.
2. Performance Without Compromise
We build in performance where it counts, so you get the function you need without losing the form you love:
- Stretch with structure for full freedom of movement that doesn’t lose its shape.
- Moisture-wicking, temperature-regulating fabrics to keep you cool, dry, and comfortable in every season.
- Antimicrobial treatments that keep your clothes fresher for longer, so you can wear more and wash less.
- Our signature gusset for added mobility when you're sitting, biking, or running for the bus.
And it’s not just in our pants. These features show up across our entire lineup, from tees to overshirts to jackets, so you can build a wardrobe of refined, reliable pieces that move with you.
That’s the DUER promise: comfort you forget about, style you remember.
Not Athleisure. Not Workwear. Not Fast Fashion.
Performance jeanswear isn’t trying to imitate gym gear or workwear. It’s not made for performance in the athletic sense, but for the performance that life demands: hybrid work, city commutes, coffee dates, gallery nights, or spontaneous weekend trips.
And unlike fast fashion, our pieces are built to last. Made from mostly plant-based fibers, produced in small batches at our vertically integrated factory, and designed with intention. The result is clothing made with quality, care, and staying power.
Why It Matters Now
After years of relaxed dress codes and remote routines, getting dressed looks different. People are returning to offices, but they’re done with clothes that feel stiff, synthetic, or like someone else’s version of ‘put together.’
What they want is something better: polished but easy, refined but real.
That’s where DUER comes in.
We didn’t just respond to this shift, we were already here. We set the standard. And as others race to claim comfort and versatility, we’re here to remind the world: performance jeanswear isn’t a trend. It’s a clothing philosophy designed to simplify your wardrobe and support how you move through the world.
The Bottom Line
Every DUER piece is made to meet the moment, balancing ease, performance, and timeless design. Performance jeanswear is more than what we make. It’s how we think getting dressed should feel.
Effortless. Versatile. Ready for anything.
Explore the latest collection.
