More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.

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No Sweat Denim High Rise Slim Straight - London Fog

$129

Performance Denim+ High Rise Straight - Moonlight

$129
NEW

No Sweat Moleskin Overshirt - Rich Maroon

$129
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Effortless Oxford Relaxed Button Down - Fog Blue

$99
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Performance Denim Mid Rise Straight - Blue Ash

$129

Performance Denim+ High Rise Straight - Mid Blue

$129
NEW

Performance Flannel Button Down - Heather Peat

$119

Performance Denim Girlfriend - Black

$129
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PurePima Dolman Tee - Washed Grey

$45
NEW

Performance Denim Mid Rise Straight - Blue Cascade

$129

PurePima Dolman Tee - White

$45

Performance Denim Girlfriend - Heritage Blue

$129
NEW

Performance Flannel Button Down - Heather Black

$119
NEW

Performance Denim+ High Rise Straight - Blue Maize

$129
NEW

PurePima Slim Crew - Black

$45
NEW

PurePima Slim Crew - White

$45

PurePima Dolman Tee - Black

$45

More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.