More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.

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NEW

Performance Denim Slim Straight - Nightshade Blue

$129
NEW

Performance Denim+ Relaxed Straight - Dust Storm Indigo

$129
NEW

Performance Flannel Button Down - Heather Grey

$119
BESTSELLER

Performance Denim Slim - Galactic

$129
BESTSELLER

Performance Denim Relaxed Taper - Heritage Rinse

$129
NEW

No Sweat Straight - Camel

$129
NEW

Performance Denim+ Straight - Alpine Indigo

$129

No Sweat Relaxed Taper - Black

$129
BESTSELLER

No Sweat Slim - Gull

$129

PurePima Only Tee - White

$45
NEW

No Sweat Slim Straight - Black

$129
NEW

Performance Denim+ Relaxed Straight - Prairie Indigo

$129
NEW

Performance Denim Slim Straight - Ocean Swell

$129

Performance Denim Slim - Marina Blue

$129
NEW

Performance Flannel Quarter Zip - Heather Peat

$109
NEW

No Sweat Slim Straight - Gull

$129

No Sweat Relaxed Taper - Gull

$129
BESTSELLER

Performance Denim Slim - Heritage Rinse

$129
BESTSELLER

Performance Denim Relaxed Taper - Galactic

$129

Performance Denim Relaxed Taper - Black

$129
NEW

Performance Denim+ Slim Straight - Alpine Indigo

$129

No Sweat Straight - Gull

$129
NEW

Performance Flannel Button Down - Heather Peat Plaid

$119
NEW

No Sweat Slim - Camel

$129
NEW

Performance Denim+ Slim Straight - Carbon Stone

$129
NEW

No Sweat Relaxed Taper - Camel

$129

No Sweat Relaxed Taper - Desert Khaki

$129
NEW

Performance Flannel Button Down - Heather Black

$119

No Sweat Slim - Desert Khaki

$129

PurePima Only Tee - Black

$45

No Sweat Straight - Desert Khaki

$129
BESTSELLER

Performance Denim Slim - Black

$129

More than denim, jeanswear is a cultural movement, representing a way of dressing that’s timeless, effortless, and always in style.  We blend time-honoured craft, technical innovation, and elevated design to reinvent this classic approach to dressing for life in the 21st Century.