From the Ground Up
COMFORT COMES NATURALLY
From day one, we've chosen plant-based fabrics for natural breathability, softness and moisture absorption.
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85% PLANT-BASED FIBRES
Across our fabric collection, we rely on 85% plant-based fibres. Soft and smooth, with moisture absorption and breathability, you can feel good about looking good.
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THE FINAL 15%
Synthetic or plastic fibres currently make up the final 15%. Sourcing a natural alternate that’s easier on the environment, with strength to ensure longevity, is the end goal.
How we think about sustainability.
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GO NATURAL
Plant-based fibres are easier on the environment than synthetic-rich alternatives. Our focus on natural materials grew from a preference for fabrics without a sheen. Years in, the preference is now purposeful and we avoid using plastic fibres that shed micro-plastics into the ocean, whenever possible.
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DO MORE WITH LESS
We create fabrics that look and feel great, with the strength to perform across activities and occasions. We encourage investing in quality products that aren’t trend-based so you can wear the same pants season after season. We’re not saying they’ll last forever but we are saying they’ll be an essential for years.
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PRESERVE OUTSIDE
We get along best with those that share our affinity for fresh air and adventures. We know we need to actively preserve the spaces we explore or they’ll quickly disappear. This belief drives our work with partners across our wholesale, retail and creator channels.
