Rewrite the Rules

Discover classic-looking jeanswear that does denim differently. Stretch fibres and our
signature gusset ensure you can move freely. Performance fibres keep you cool and comfortable.

Look and feel effortless from 9-5, and beyond.

3 Products
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mens 100% Pima cotton white t-shirt front
mens 100% Pima cotton white t-shirt full body

PurePima Only Tee - White

4.7
Rated 4.7 out of 5 stars
255 Reviews
$45
4.7
Rated 4.7 out of 5 stars
255 Reviews
NEW
Men's Dark Stone Denim Lite Two-Pocket Shirt Front
Men's Dark Stone Denim Lite Two-Pocket Shirt Full Body

Performance Denim Lite Two-Pocket Shirt - Dark Stone

4.7
Rated 4.7 out of 5 stars
15 Reviews
$119
4.7
Rated 4.7 out of 5 stars
15 Reviews
mens peat relaxed moleskin button up shirt front
mens peat relaxed moleskin button up shirt full body

No Sweat Moleskin Shirt - Peat

4.8
Rated 4.8 out of 5 stars
294 Reviews
$119
4.8
Rated 4.8 out of 5 stars
294 Reviews

Discover classic-looking jeanswear that does denim differently. Stretch fibres and our
signature gusset ensure you can move freely. Performance fibres keep you cool and comfortable.

Look and feel effortless from 9-5, and beyond.