Rewrite the Rules

Discover classic-looking jeanswear that does denim differently. Stretch fibres and our
signature gusset ensure you can move freely. Performance fibres keep you cool and comfortable.

Look and feel effortless from 9-5, and beyond.

11 Products
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NEW
womens rich maroon fitted pima cotton long sleeve button down front
womens rich maroon fitted pima cotton long sleeve button down full body

Ribbed Pima Fitted Button Down - Rich Maroon

5.0
Rated 5.0 out of 5 stars
6 Reviews
$59
5.0
Rated 5.0 out of 5 stars
6 Reviews
NEW
Men's Pima Cotton Vintage Style Blue Spruce T-Shirt Front
Men's Pima Cotton Vintage Style Blue Spruce T-Shirt Full Body

PurePima Vintage Pocket Tee - Washed Blue Spruce

4.7
Rated 4.7 out of 5 stars
255 Reviews
$45
4.7
Rated 4.7 out of 5 stars
255 Reviews
NEW
womens rich maroon ribbed pima cotton high neck tank front
womens rich maroon ribbed pima cotton high neck tank full body

Ribbed Pima High Neck Tank - Rich Maroon

4.9
Rated 4.9 out of 5 stars
37 Reviews
$35
4.9
Rated 4.9 out of 5 stars
37 Reviews
LAST CHANCE
men's rich maroon relaxed moleskin button up shirt front
men's rich maroon relaxed moleskin button up shirt full body

No Sweat Moleskin Shirt - Rich Maroon

4.8
Rated 4.8 out of 5 stars
294 Reviews
$89 $119
4.8
Rated 4.8 out of 5 stars
294 Reviews
mens 100% Pima cotton white t-shirt front
mens 100% Pima cotton white t-shirt full body

PurePima Only Tee - White

4.7
Rated 4.7 out of 5 stars
255 Reviews
$45
4.7
Rated 4.7 out of 5 stars
255 Reviews
NEW
womens white 100% pima cotton fitted t-shirt front
womens white 100% pima cotton fitted t-shirt full body

PurePima Slim Crew - White

4.7
Rated 4.7 out of 5 stars
128 Reviews
$45
4.7
Rated 4.7 out of 5 stars
128 Reviews
NEW
womens medium stone lightweight denim relaxed button down front
womens medium stone lightweight denim relaxed button down full body

Performance Denim Lite Relaxed Button Down - Medium Stone

5.0
Rated 5.0 out of 5 stars
4 Reviews
$119
5.0
Rated 5.0 out of 5 stars
4 Reviews
NEW
Men's Dark Stone Denim Lite Two-Pocket Shirt Front
Men's Dark Stone Denim Lite Two-Pocket Shirt Full Body

Performance Denim Lite Two-Pocket Shirt - Dark Stone

4.7
Rated 4.7 out of 5 stars
15 Reviews
$119
4.7
Rated 4.7 out of 5 stars
15 Reviews
womens black ribbed pima cotton high neck tank front
womens black ribbed pima cotton high neck tank full body

Ribbed Pima High Neck Tank - Black

4.9
Rated 4.9 out of 5 stars
37 Reviews
$35
4.9
Rated 4.9 out of 5 stars
37 Reviews
mens peat relaxed moleskin button up shirt front
mens peat relaxed moleskin button up shirt full body

No Sweat Moleskin Shirt - Peat

4.8
Rated 4.8 out of 5 stars
294 Reviews
$119
4.8
Rated 4.8 out of 5 stars
294 Reviews
womens white 100% pima cotton t-shirt
womens white 100% pima cotton t-shirt side

PurePima Dolman Tee - White

4.7
Rated 4.7 out of 5 stars
128 Reviews
$45
4.7
Rated 4.7 out of 5 stars
128 Reviews

Discover classic-looking jeanswear that does denim differently. Stretch fibres and our
signature gusset ensure you can move freely. Performance fibres keep you cool and comfortable.

Look and feel effortless from 9-5, and beyond.