Rewrite the Rules

Discover classic-looking jeanswear that does denim differently. Stretch fibres and our
signature gusset ensure you can move freely. Performance fibres keep you cool and comfortable.

Look and feel effortless from 9-5, and beyond.

7 Products
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NEW
Men's Dustbowl Blue Straight Fit Stretch Jeans Full Body
Men's Dustbowl Blue Straight Fit Stretch Jeans Front

Performance Denim+ Straight - Dustbowl Blue

4.8
Rated 4.8 out of 5 stars
231 Reviews
$129
4.8
Rated 4.8 out of 5 stars
231 Reviews
BESTSELLER
mens dark blue slim fit stretch jeans full body
mens dark blue slim fit stretch jeans front

Performance Denim Slim - Heritage Rinse

4.8
Rated 4.8 out of 5 stars
6,344 Reviews
$129
4.8
Rated 4.8 out of 5 stars
6,344 Reviews
NEW
Women's No Sweat Denim London Fog Slim Straight Jeans full body
Women's No Sweat Denim London Fog Slim Straight Jeans front

No Sweat Denim High Rise Slim Straight - London Fog

4.7
Rated 4.7 out of 5 stars
35 Reviews
$129
4.7
Rated 4.7 out of 5 stars
35 Reviews
NEW
Man wearing a black jacket, white shirt, and dark jeans on a white background
mens carbon stone slim straight fit stretch jeans front

Performance Denim+ Slim Straight - Carbon Stone

4.8
Rated 4.8 out of 5 stars
231 Reviews
$129
4.8
Rated 4.8 out of 5 stars
231 Reviews
NEW
Woman wearing a gray sweater and blue jeans on a white background
womens blue maize high rise straight jeans front

Performance Denim+ High Rise Straight - Blue Maize

4.8
Rated 4.8 out of 5 stars
104 Reviews
$129
4.8
Rated 4.8 out of 5 stars
104 Reviews
LAST CHANCE
Woman wearing a white t-shirt and blue jeans on a white background
womens marina blue mid rise straight stretch jeans front

Performance Denim Mid Rise Straight - Marina Blue

4.7
Rated 4.7 out of 5 stars
23 Reviews
$99 $129
4.7
Rated 4.7 out of 5 stars
23 Reviews
BESTSELLER
mens medium wash relaxed fit stretch jeans full body
mens medium wash relaxed fit stretch jeans front

Performance Denim Relaxed Taper - Galactic

4.8
Rated 4.8 out of 5 stars
6,344 Reviews
$129
4.8
Rated 4.8 out of 5 stars
6,344 Reviews

Discover classic-looking jeanswear that does denim differently. Stretch fibres and our
signature gusset ensure you can move freely. Performance fibres keep you cool and comfortable.

Look and feel effortless from 9-5, and beyond.